95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.

- Medelia Monitor survey, 2007		 Nearly half of female shoppers say they will not return to a store if a sales associate acts as though a shopper "intruded on their time" or made the shopper feel that she was an imposition.

- "Men Buy - Women Shop", WomenCertified/Wharton School Consumer Research Study, 2007
Medelia's comprehensive portfolio of proprietary training and keynote topics is derived from years of experience and research into the distinct buying habits, preferences and attitudes of women and Baby Boomer markets. With equal measures of practicality, best practices and humor, each of our training programs is guaranteed to change the way you interact with your clients, prospects and recruits on a day-to-day basis. All Medelia trainings are fully customizable to your group's needs and include handouts with related exercises and tools.
Winning the Toughest Customer: Selling to Women
Length: 2 hours
Our most popular workshop begins with an interactive exercise and continues to provide engaging learning tools to enhance the learning process throughout the course. This program is designed to equip your sales force to make an immediate impact and increase their sales from the get go. The workshop's objectives include motivating and inspiring participants to appreciate women in the buying process, demonstrating the differences between gender communication styles, providing tools and approaches to use when selling to women, making immediate adjustments that will improve results with women, and teaching participants how to find new women prospects.

Ask about our three-part Selling Financial Services to Women series!

You can also check out www.womencertified.com for more information about the selling to women training and certification program.
Boomerang Sales: The 5-Step Approach to Yield Big Returns with Boomer Women!
Length: 1 hour
This workshop helps attendees to develop an appreciation of Baby Boomer Women, who are currently controlling the country's wealth. Participants learn the different dynamics associated with the several variations of this customer, as well as marketing tactics, uncovering buying sensitivities, building loyalty programs and developing a network among this invaluable market. Making an effort to understand and respond to Boomer women's specific needs and preferences will come back to you, like a boomerang, with even greater rewards.
Building Your Business through Networking & Referrals
Length: 1 hour
Networking defined: "A business relationship formed to meet the needs of two parties or more on an ongoing basis." This informative workshop will inspire and equip your sales force to become proactive in connecting, communicating and creating business opportunities. The program focuses on strategies to build and develop client contacts and prospects as well as enhance their people and communication skills guaranteed to support their sales objectives.
Top 10 Strategies for Marketing and Selling To Women Business Owners
Length: 60 or 90 minutes
This workshop or keynote, which expands on the introductory Selling to Women program, includes an appreciation of the WBO market, an understanding of their psychographics and purchasing preferences, the Dos and Don'ts of selling to women business owners, and the keys to building trust and long term business relationships through proper marketing and sales techniques.
Decoding Gender Communications
Length: 1 hour
Research shows that men's brains are genetically different from women's. Men communicate to reach a goal; women communicate to create relationships. This program highlights the ways men and women think differently, and it translates these differences to apply to sales, management, recruitment and retention processes. Learn our proprietary "Code Switching" technique to build employee relationships and to improve gender communications.
Get Rich Selling to Affluent Women
Length: 1 hour
This keynote expands on our introductory Selling to Women course and teaches participants the unique approaches to selling to three types of affluent women. The course emphasizes the value of women of wealth and coaches you how to develop marketing tactics that attract their attention, uncover buying sensitivities, build loyalty programs and develop a network among this key sector.
Matching Product Features to a Woman's Life Stage
Audience: Financial Advisors and Managers (CFP accredited / CE credit in several states)
Length: 1 hour
According to research, women are more apt to purchase financial products when they are linked to their needs. Smart financial advisors recognize that one size does not fit all when it comes to women, and an appreciation of her financial planning dynamics will result in greater client satisfaction with the offerings presented. This program is designed to teach advisors how to identify the appropriate financial solutions to suit a woman's life event.
Recruitment and Retention of Women & Diverse Candidates Training
Audience: Managers, Recruiters and Business Owners
Length: 3 hours
This workshop is an exceptional training tool to support your company's growth among women and emerging markets. The program includes an overview of the marketplace and presents the business case for advancing your diversity recruitment and retention efforts. The training will equip management and recruitment officers with the insight and tools to accelerate recruitment among women and diverse candidates as well as to implement successful retention programs. This program is a must for businesses seeking to enhance their bottom line.
Selling to Women by Addressing Their Retirement Needs
Length: 1 hour
This is an in-depth look at the current financial landscape for women and retirement. This presentation is designed to provide awareness and appreciation of the challenges women face in thinking about and preparing for retirement. During the presentation, you'll learn 1) how to take a customized approach and create a plan of action to capture this untapped market, 2) that one size does not fit all and the many life stages and events that women go through, and 3) how to communicate your services to her in a way that will provide advisors with the most successful tactics and approaches to this conversation.
Medelia Train the Trainer program
This program coaches corporate trainers, managers and other professionals how to deliver the Medelia Selling to Women Level 1 training to other employees internally. Participants will attend a training led by a Medelia expert trainer, immediately followed by a one-hour tutorial on how to present the workshop. The program also includes a mandatory co-presentation of the training, a solo presentation with observation and feedback from a Medelia trainer, and a 6-month reinforcement program.


Need more information?
For more information about Women Friendly™ Training, please contact us at (954) 922-0846 or info@medelia.com