Consulting
“Since we know that women consumers are so important, it is essential to market appropriately to them.”

- Amy Sherman, Bummed Out Boomer		 “Delia is superb in simplifying the communications gap in marketing to women by exploring the emotional and psychological issues that may influence HER buying decisions.”

- Laurence O’Connor, UBS Financial Services, Inc.


Make your brand women friendly from the inside out

Medelia is delighted to present our clients with progressive consulting programs that will produce immediate results that lead to long term success. Our consultation services will help you tap into the full power of female buyers and incorporate marketing strategies that will resonate with what women want in a buying experience.

Our mission is to help our clients create a unique value proposition that will make them the brand of choice among women.

Brand Consultation
Medelia's Brand Consultation services include brand assessment, brand women identity development, and brand planning to the women's market. Elements include:
  • Performing a brand diagnosis of your company to evaluate women's current perception
  • Recommending how to keep your brand profitable, fresh, dynamic and relevant
  • Establishing the benchmark of successful branding communication and advertising campaigns to women
  • Determining the potential effectiveness of proposed messages of your company's marketing to women strategy
  • Conducting internal and external women's research to determine trends and performance
Communication and Advertising
Medelia's Communications Consultation services will assess your communication strategies and recommend ways to drive women's brand relevancy through creative use of promotions, advertising and marketing. Elements include:
  • Developing creative strategies that encourage women to experience your brand
  • Ensuring that each message seen by women buyers is fully optimized
  • Establishing a marketing performance evaluation to help you define and execute programs that maximize marketing ROI
  • Developing turnkey promotions from the idea concept through onsite promotional support and event planning
Financial Services Competitive Landscape 2007
Researchers at Medelia Inc. conducted extensive research on 37 banks and financial firms in seven major market segments: African American, Hispanic, LGBT, Native American, South Asian, Special Needs and Women. Using this research, we created an in-depth competitive analysis showing the tactics that each firm utilizes toward each of the segments-whether they conduct special client seminars, train advisors to understand a specific group's needs, advertise in strategic publications or even do nothing at all.

We are making this information available for purchase to help interested companies understand the current trends and activities toward these markets as well as receive guidance on how to become and remain competitive.

For pricing information, please click here

Need more information?
For more information about Women Friendly™ Consulting, please contact us at (954) 922-0846 or info@medelia.com