About Delia
“Pursuing women and women business owners makes great business sense. It shouldn’t be viewed as a discrete initiative, but rather as a permanent change in the way you do business.”

- Delia Passi
President and CEO of Medelia Inc.
Founder of WomenCertified
Delia Passi is the nation's leading expert in selling to women. At the helm of a successful training, consulting and research firm, Delia arms thousands of sales and service professionals each year with proven techniques that empower them to sell more effectively to women and couples. Her series of sales training programs are based on more than a decade of research and experience in understanding and translating the nuances of how women approach the buying cycle.

As a consultant to numerous Fortune 500 companies, Delia advises her clients how to better understand their female consumers, supporting them to increase deals closed, improve customer service, and gain the loyalty of these hard-earned customers. Delia's engaging speaking approach combines humor, practicality and "Aha!" moments, leading her to captivate audiences at events including the Microsoft Global Marketing meeting, the Genworth Financial Retirement Symposium and Harley-Davidson Summer and Winter Dealer Meetings.

Prior to founding Medelia, Delia was the Group Publisher of Working Woman and Working Mother Magazines. She began her career in sales with the Xerox Corporation and quickly became one of the company's top producers, becoming known internally as "The Closer." It was when she made the switch to selling advertising that she recognized how a specialized approach proves to be more effective when it comes to selling to women, who dominate the publishing environment.

Delia earned her B.A. in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle in NY.

She is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women (Kaplan, 2006). This useful and detailed sales manual is injected with humor and practical ways to tap into the female mindset - and to gain her dollars and her loyalty.
"Filled with keen insights, proven techniques, and valuable sales expertise-all in a concise, reader-friendly format-I would recommend this book to all business leaders who want to increase their market share among women."
- Howard Frank, Vice-Chairman and COO, Carnival Corporation and plc
"Simple words do not do justice to how proud and satisfied we were in having Delia Passi address and moderate our initial MONY's Women's Initiative meeting…I unquestioningly endorse Delia Passi as a true leader in her field."
- Donna Pagano, CFP National Director Business Development, The MONY Group

Read more from Delia in her weekly blog, puts a new spin on marketing and selling to women (and men too!). Join Delia each week as she takes a humorous but insightful look at what your business needs to know to increase sales and loyalty among women.

Delia is currently available for:
  • Live training
  • Webinars
  • Keynotes
  • Corporate consulting

  • For more information about scheduling Delia for a speaking engagement or consultation, please contact us at (954) 922-0846 or info@medelia.com